Smash + Tess is well-known for their Rompers, and who doesn’t love a matching onesie set with their partner or best friend over the holidays? Instead of just the classic red plaid, S+T also released a party-focused holiday collection: sequins, wrap dresses, and satin Rompers made for going out and celebrating.
For this campaign, I developed the overarching go-to-market strategy: key messaging, content and copy strategy for web, email, paid, and social, as well as photoshoot and videography direction. I worked closely with our internal teams, as well as Georgia Street Media to bring the vision to life.
The key messaging I wrote for this campaign—as well as our overall holiday strategy—was choose connection, focusing on all the merry moments that bring us together. She is reconnecting with loved ones over bubbles and holiday parties, savouring the in-person connections she makes along the way. Timeless fun, with a little bit of sparkle.
The creative push for this campaign sparked increased sales for the overall collection, including the Rebecca Wrap Dress in Burgundy, which was our top-selling product in the holiday collection.