Smash + Tess released a first-ever collection of base layers called the Under It All collection, using the same signature fabric as their Rompers. The lineup of products consisted of bralettes, briefs, shorts, and crop tops in various colours and patterns that were size inclusive from 3XS-4X.
For this collection, I chose to lean into the key messaging of it’s what’s on the inside that counts—she can be free to be herself at any moment of the day, anywhere in the world. We brought in aspects of self-care and feel-good moments at home, as well as showcasing the beauty of all shapes and sizes.
For this product launch, I managed the key messaging, photoshoot direction, and copywriting and editing for email and social media content. Smash + Tess has since launched a secondary collection with more styles of base layers, based on the popularity and love for the new styles from our audience.