A woman with blonde hair wearing a black hat, orange sweater, blue jeans, and black heeled shoes with studs, sitting on a green sofa in a bright, modern, minimalist cafe or lounge with plants hanging from ceiling and natural light coming through large windows.

Creative storytelling to make your brand and biz pop.

Strategy, content creation, and copywriting for brands, agencies, and creatives to grow their business with intention and purpose.

Find out more
A woman wearing a black hat, orange sweater, and ripped jeans sitting on a green sofa in a well-lit cozy room with hanging plants, a black and white striped rug, and a white coffee table with books and decorative items.

Creative storytelling to make your brand pop.

Strategy, content creation, and copywriting for brands, agencies, and creatives to grow their business with intention and purpose.

Find out more

let’s make beautiful content

If you’re like me, you understand the weight of a well-chosen word or the quiet pull of a photo that makes you pause. You feel it when content hits just right. That’s what I’m here to help you craft. Thoughtful strategy. Intentional storytelling. Creative that reflects the soul of your brand and connects with the right people.

let’s make beautiful content

Thoughtful strategy. Intentional storytelling. Creative that reflects the soul of your brand and connects with the right people.

Featured Work

A laptop displaying a black and white promotional image for THE ANTE, featuring a person in a dynamic pose with the text 'RAISE THE STAKES'.

Editorial

White brushstroke on black background.
Smartphone on a textured white surface displaying a woman in black pajamas holding a mug with the text "SMASH + TESS" at the top.
Laptop on a beige surface displaying a website about storytelling through voice with an image of a person with arms outstretched near a lake at sunset.

social media

copywriting

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Featured Work

A laptop on a textured beige surface displaying a black and white fashion advertisement with a person jumping, wearing a coat and sneakers, with the text "The Ante" and "Raise the Stakes."
White brush strokes on a black background.
A smartphone on a textured white surface displaying a woman with long hair in a black outfit holding a coffee mug, with the text "SMASH + TESS" at the top.
Open laptop on a beige cushion shows a website with a scene of a person near a body of water at sunset, with trees in the background.
View full Portfolio

meet chelle

I’m a Writer, Strategist, Social Media Expert, Newlywed, Dog Mom, Book Lover, and Happy Hour Enthusiast.

Get to know me better
A woman with long brown hair, wearing a beige blazer, white top, and brown pants, smiling and sitting in a room with a white wall and a bookshelf filled with books and small decorative items.
Close-up of a white table with stacked coffee table books, a glass decorative vase with dried eucalyptus, and a small candle, with a dark green sofa and cushions in the background.

meet chelle

I’m a Writer, Strategist, Social Media Expert, Newlywed, Dog Mom, Book Lover, and Happy Hour Enthusiast.

A young woman with long brown hair smiling, sitting in front of a bookshelf filled with books and decorative items, wearing a beige blazer and olive pants.
Close-up of a white table with two stacked books, a small vase with dried flowers, and an open candle jar. In the background, there's a dark green sofa with orange and white pillows.
Get to know me better

The Core Services

A woman sitting at a wooden table in a modern cafe, writing in a notebook, wearing a black hat and leather jacket, with plants and bar stools in the background.

Social Media Strategy

A custom strategy built around your goals, audience, and brand voice. You’ll walk away with a content plan, post ideas, and growth tactics.

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A wooden table with potted succulents, a candle, and books. The books are titled 'Annie Leibovitz at Work' and 'Plain Simple Useful'.

Content Creation

From short-form videos, photography, graphics, and copywriting, I’ll bring your ideas to life so you can sit back and focus on what you do best.

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A young woman with blonde hair, wearing a black hat and an orange sweater, sitting on a green sofa and reading a magazine in a brightly lit, modern cafe.

Content Production

I create detailed briefs, partner with your designer or photographer, and manage the rest to deliver final content that’s ready to post, publish, or pitch.

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The Core Services

A woman with blonde hair, wearing a black hat and leather jacket, sitting at a wooden table in a modern cafe, writing in a notebook.

Social Media Strategy

A custom strategy built around your goals, audience, and brand voice.

learn more

A wooden table with potted succulents, a black candle, and two books titled 'Annie Leibovitz at Work' and 'Plain Simple Useful' in a cozy indoor setting.

Content Creation

Creating short-form videos, photography, graphics, and copywriting for you.

learn more

A young woman with blonde hair wearing a black hat, orange sweater, and jeans, sitting on a green sofa and reading a magazine in a well-lit, modern indoor space with tables, chairs, and potted plants.

Content Production

Briefing, partnering with your team, and delivering final content that’s ready to post.
*Tailored for agencies

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Close-up of a potted plant with large, patterned leaves in focus, with a blurred woman wearing a hat and orange sweater sitting on a green sofa reading a magazine in the background.
A person with light blue painted nails using a white smartphone, sitting at a table.

How Your Small Business Should Be Using Social Media in 2025

Yes, the world of social media changes fast. But with the right strategy, you can show up consistently, share your story with confidence, and connect with the people who matter most.

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An email list you can feel good about joining.

Abstract white brush stroke on a black background.
A digital promotional flyer for a free guide titled 'The Instagram Bio Makeover' by Chelle Morgan, featuring an image of a woman with blonde hair, wearing a black hat and rust-colored sweater, sitting and reading a magazine in a cozy, modern interior.
Interior of a modern, airy lounge with black and beige furniture, potted plants, striped rug, and large windows letting in natural light.

make a killer first impression

An actionable guide to freshen up your bio so it’s optimized, keyword-rich, and allows you the best chance to be discovered.

Download for free